of all the things in the world that i could do for a living, i think i might hate advertising most of all. there is nothing about the process that i don't hate, aside from perhaps the creation of new and interesting visuals for flyers or ads. but even that nice bit is instantly vaporized by the kill-set phaser of intents and purposes.
the bottom line? deception is key. this is where i draw a distinction between advertising and promotion. promotion merely encourages one to try something they have not tried or check out something they have not checked out. no deception involved. i don't know whether or not the actual words have different definitions, but they certainly do for me.
edit: apparently i wrote this on my phone last night and fell asleep before i could post it. lol! silly me. ;-D
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